How To Repurpose Your Content
You may have already created some content, but wondering how to repurpose it for different purposes? By repurposing content you can save time by concentrating on only one task instead of writing several. This can help you to focus on one task and get more work done. Let’s take a look at some ways to repurpose your content. Using automation and broadcasts are two ways to repurpose your content.
How To Repurpose Content On Email?
One of the ways to leverage existing content is by repurposing it on different platforms. To do so, you need to first find out which of your articles is the most popular. Then, use those as the basis for repurposing. You can also take advantage of the analytics of social media company to find out which posts are performing well. And then, make sure that your repurposing content is as useful as possible for your audience.
An email newsletter can be an effective way to repurpose blog content. For instance, you can create a newsletter roundup that showcases the most popular blog posts. Include a summary and links to each post in the newsletter to drive traffic to your website. Another option is to turn your article roundups into an email course. An email course is a series of lessons delivered to subscribers over some time. It is a great way to build a list of subscribers.
Repurposing content can help your SEO efforts as well as your online marketing campaigns. It helps you build a cohesive content strategy and creates additional promotion opportunities. By incorporating new channels, you can position yourself as a thought leader and leverage your time. If you use it correctly, repurposing content can be a very effective strategy. The next section will discuss the benefits and how to repurpose content on email.
Repurposing content is a great way to bring OLD content back to the forefront of your audience. Not only does it remind those who missed the original post, but it also allows you to bring in an entirely new audience. In addition, repurposing content allows you to tailor your content to the context of your new audience. You can also save a lot of time when you repurpose content. This is why many marketers are already using repurposing content.
1. Automations
Automating the process of repurposing content has many benefits, ranging from the creation of new, shorter content to better converting the content already created. For instance, a video can be turned into a short blog post with a link back to the full-length blog post. It can be used to onboard new customers, provide product training, or collect feedback. FAQs are another excellent way to repurpose existing content, and they can be updated on your website or linked to a long-form blog post. These repurposing opportunities ensure that your content is getting the most mileage possible while enabling you to engage new audiences and improve your overall engagement.
To maximize repurposing potential, it is important to understand how to make a piece of content more relevant to the new medium. Some topics lend themselves better to extension than others. Case studies and articles with rich statistics provide more nuggets to use in other formats. Additionally, content that is organized in step-based or bulleted lists lends itself to repurposing. Fortunately, there are several automated tools for repurposing content, and they’re all worth exploring.
Social media platforms such as Facebook and Twitter have a built-in automation feature that makes repurposing content easy. The system allows you to group posts into categories and set an automatic resharing schedule. The tools can even analyze past social media posts for you. The analytics feature will show you when and how best to post and repurpose the content. You can also use automation tools to save time, but be careful to make sure to not re-share too many posts at once.
2. Broadcasts
Livestreaming gives you the unique opportunity to create branded quotes and graphics for your social media posts. You can then share these images and videos using an embed code. Or, if you’d rather, you can write blog posts about your Livestream content and transcribe it for more digestible content. Both ways will help your content spread across the social web and improve your business. And if you want to reach more people, you can even create a Periscope broadcast and repurpose the content.
By repurposing your content, you’re allowing your audience to consume it at their own pace. Broadcasts are a great way to discuss new research or promote products and services. Live Q&A sessions are another way to gauge audience needs. Repurposing your content will ensure a consistent message across your marketing channels. And because it’s easier for audiences to watch and share content they’ve already enjoyed, it’s a smart way to get the most out of your content.
Going live on social media requires a lot of preparation and is nerve-wracking. You want to get as much value as possible from the Livestream, and repurposing your content will help you achieve your marketing goals. Repurposing your Livestream is a great way to gain more followers and subscribers which you can do by taking help from a good digital marketing agency. Just remember to follow a few simple rules to help you repurpose your content using broadcasts. If you follow these tips, your live streams will be more effective than ever.
Once your live stream is complete, use the recordings to create a compilation. Many marketers use these compilations as tutorials or presentations for online courses. Another popular way to repurpose your content is to create email campaigns with the help of a good email marketing company. Email campaigns are one of the best marketing strategies, and they help you target a specific audience. Make sure to include a call to action so that your subscribers can take action. This way, your audience can see a variety of your content at a time and see how well it resonates with them.
How To Repurpose Content On Social Media?
Repurposing content is an increasingly important step for connecting with customers and keeping up with changing trends. With a pandemic altering customer search patterns, new trends are emerging among social platforms, and content optimization has become critical to staying competitive. Analytics reports can help you determine what content is evergreen and attracts people over time. By repurposing this content, you can increase your chances of being discovered by audiences you haven’t reached yet.
One of the main benefits of repurposing content is that it allows you to scale your marketing efforts. Repurposing a single blog post into an email newsletter or a how-to video for YouTube allows you to have three different types of content and reach multiple audiences. The benefits of content repurposing are highlighted in HubSpot Academy’s free mini-course on content repurposing.
The most effective content for repurposing is that which can be expanded into multiple mediums. A single Twitter thread can be turned into a blog post or turned into a video. Similarly, a Twitter thread can be turned into a longer social post or video. To get the most out of content repurposing, choose content that is more original than one-dimensional. You’ll increase your chances of success by reusing content from different platforms.
Repurposing content on social media will boost your SEO. Since search engines prefer quality content, repurposing will allow you to target the same keywords and decrease the risk of duplication. Publishing high-quality content on similar topics will increase your organic visibility and ranking. While this tactic can save you time and energy, it also has a lot of benefits. So, what are you waiting for? Try repurposing your content today!
How To Repurpose Content On Pinterest?
Blog posts can be repurposed on Pinterest. Pinterest traffic is cold, and the viewer doesn’t know you or your brand. They want to buy from trusted brands, so they’re more likely to buy something if they like what they read. Blog posts also keep the viewer on your website and have a lower bounce rate. You can use the content in a variety of ways, including pinning links to YouTube or podcasts.
Another way to increase your Pinterest traffic is to repurpose content you already have. For example, if you have a blog post with several images, you can convert it into a Pinterest Idea pin, which is a visual post a reader can click on and see more information about the topic. Or, if you’ve created a SlideShare slide, you can turn each slide into individual pins, which can then be shared on Pinterest.
A good rule of thumb is to reuse the same content on different platforms. A blog post can be reused on other social media channels, and a video can be used on a YouTube channel. Other types of content can be repurposed on Twitter, and they can be shared by multiple people. Tweets don’t necessarily have to link back to your website, but they can still be useful to your audience or engage them in conversation.
If you use Instagram stories as your source of inspiration, you can convert them into idea pins or video pins on Pinterest. A video pin will be uploaded as an MP4 file, rather than a PNG or JPEG. Similarly, a video pin can include both still and video content. A video pin can have both still and video content, and each video will be a separate slide. If you’re not sure which content type to use, you can use the Pinterest app’s idea pin creator.